The Google Knowledge Graph is designed to determine the meanings of keywords as they relate to SERPs.
In addition to providing traditional search results, Knowledge Graph results offer a wide range of answers to search queries directly on the results page.
In other words, instead of finding the correct Wikipedia article that has the answer, the information will appear in a type of Googlepedia display.
Google Knowledge Graph Search Tool Identifies Meanings of Keywords
Instead of using the typical search strength of a particular answer, this new feature will draw “facts” from places like:
- Wikipedia for historical information
- CIA World Factbook for geopolitical answers
- the World Bank for economic facts
- Freebase for information about people
- And other predetermined sources
These pre-chosen results are served up in a separate display window that appears to the right of traditional results.
Google says the philosophy behind the Knowledge Graph is to help find “Things Not Strings”.
It uses artificial intelligence to determine the meaning of keywords instead of just displaying results that measured the keyword’s themselves.
Their stated goal is to prevent users from surfing through websites that may not be specifically what the user is looking for.