SEO Basics – Too many bloggers fail to use good SEO practices or fail to invest the time to learn SEO simply because it seems too hard. But trust me, it’s only difficult before you’ve tried. Understanding the foundation of good SEO is extremely important for your blog’s growth.
If you want people to find your blog, you need to write your blog content with SEO strategy know-how. I promise it’s not as complicated as it sounds. Today I’m going to give you a crash course in SEO, including an SEO basics cheatsheet to help steer you away from overwhelm.
SEO Basics – What Is SEO?
What is SEO? SEO stands for search engine optimization.
It’s what you do to your website and blog posts to improve its chances of search engines like Google picking it up and showing it in SERPs (search engine results pages).
We all use keywords every day while searching for something online or simply scanning headlines in our local newspaper.
Keywords, or more appropriately termed “key phrases”, are words used by people for searching for or identifying a particular piece of information.
What A Search Engine Does
When people search for information online they rarely actually put just one word. Most people ask a question or put more than one word called a keyword phrase, or a long tail keyword.
Keyword phrases are super important to your SEO plan because they help your audience find you. If you use the phrases that people are searching for your website will show up if you use those same words when someone searches.
The search engine’s job is to serve the search engine’s clients with relevant content per their search.
If you have done a search using Google, you will know that a single word will generate tons of broad results and most times irrelevant to what you’re looking for.
To better target your search, you must use more descriptive phrases.
Google then checks its database and returns the results and lists the top pages that meet the keywords that you typed in.
Once you determine which search phrases are most popular for your niche, you must know how Google and other search engines determine rank.
Knowing how to get ranked on search engine results pages (SERP) for those phrases is important.
Understanding Keywords And Key Phrases
When talking about keywords try to understand that there are keywords and key phrases. The technical terms are short and long tail keywords.
A long tail keyword is long, includes modifiers and more information, while a short tail keyword is short and often consists of only one word without modifiers.
SEO Foundations – SEO Cheatsheet
#1 – Self Host
Start your blog as a self-hosted site – Here’s how to self host your blog for less than 3.00
#2 – Keyword Research
Do keyword research, find what words people are using to search what your blog topic is about, and use them throughout your post. Here’s how to do keyword research
#3 – Study
Get comfortable with SEO inside and out, enroll in my free course to cover the bases
#4 – SEO Apps That Help
Install the free Rank Math SEO plugin. It gives you a point rating to show you how to have the best-optimized post possible. But that’s not all, Rank Math is actually a full suite of amazing SEO tools.
#5 – Search Console
Let Google know your blog exists! Here’s how to submit your blog for Google indexing
#6 – Site Speed
Google doesn’t like a show site. Here’s how to make your blog super fast.
#7 – Get SERP Friendly
Understand the 12 Do’s and Dont’s to improve your site’s ranking in SERPS
#8 – Monitor Your Ranking
Did you know you can see all of the keywords your blog is currently ranking for, how many people searched it, what position it ranks at in SERPs, and how many clicks went to your page? You can! And it’s free! Here’s how to access your keyword ranking history.
#9 – Stay Connected With Us
We share more SEO tips with our subscribers and followers.
A Quick Intro To Basic On-Page SEO
One of the first steps to learn SEO is to understand the difference between off-page SEO and on-page SEO.
When you understand how on-page SEO works you can quickly understand how it also helps your audience outside of search engines. It makes your content easier to read, understand, and browse.
It makes it easier to tell others about it and makes it overall more user-friendly than if you didn’t use any type of SEO at all.
SEO is only difficult before you’ve tried!
Off-Page SEO includes link building and social media marketing. Essentially any traffic generating activities that you do not on your website or blog is considered off-page SEO.
On Page SEO includes anything you do on your page to improve the ability of search engines (and your audience who is using a search engine) to find you. These are things like title tags, headings & subheadings, images, links, everything that you include in your blog post.
Basics Of On-Page SEO
If you have a title for a page or a blog post it is tagged with the H1 header tag. This tag signifies that this is an important word that is a title and the title is usually a search term
Headings & Subheadings
Within any one blog post you may also have H2, H3, H4 and so on tags for other headings and subheadings. For epic or long form content you may have other H1 tags besides the title of the post too. The use of these tags can make a lot of difference to the search engines.
Optimize your URLs to include keywords and be short and pretty. The entire title doesn’t have to be the URL. Instead, the first three keywords that you use should comprise your URL for that page or post.
Images that have the right file names, the alt description information filled in, and so forth can also help tremendously with on-page SEO because naming the images right will make them show up in the search.
Understand that body text is also important because your keyword should show up within the first 100 characters of body text after any heading is used. This helps confirm the topic that the post is about matches the title.
If your site doesn’t work on all types of browsers it’s not responsive. Ensure that your site, emails, and everything you send to your audience works on any device. I recommend the responsive WordPress themes at StudioPress.
Using high-quality outbound links also signals to the search engines (and your audience) that your information is quality information that is accurate.
If you use fishy links that have been shown to be false it can downgrade your search efforts.
If you want the search engine bots to crawl more of your site include relevant posts in an internal linking program or create links to resources within your blog posts.
Make sure your site moves fast. If it doesn’t load fast find someone who can help figure out why.
Check out our How To Fix Website Speed Issues guide. There is a lot of technical information about fast loading site improvements in that post.
Remember to use keyword synonyms within your content too so that you don’t overuse one keyword.
Even if you want a page to rank for a specific keyword, that’s in your title, headings, subheadings, and in the body text but you don’t want that one keyword phrase to comprise more than 2 percent of the overall content
Long Form Content
Include long form (or epic) content that can behave as cornerstone content for your audience.
Ensure that you make it easy for your audience to share what they love.
Sharing is part of SEO too because it gives you external links to your content but the fact that the social sharing app is on your page makes it on-page SEO.
Are you finding this SEO Basics article helpful?: If so, please share it on social media =)
How to Use Keywords
Optimally, you’ll want to implement different keyword phrases into several aspects of your blog.
After you do your keyword research for your blog, it’s time to implement your findings.
Here are the most important places to have targeted keywords in the order of their weight and value within search engines:
1. Domain Name
Keywords in your domain name carry the most weight with search engines. Generally, it’s better to have a short easy-to-remember domain name.
But if most of your marketing will be done via social networks and search engines and not word-of-mouth, then a longer name with exact keywords may be more beneficial.
Example: We teach blog tips here, so our domain name is blogtips.com
2. Meta Tag Line
The meta tag description that appears in the browser tab is the first keywords that describes what your blog is. After your domain name, this is the most important area to fill with exact keywords you’re targeting.
3. Page Names
Page names also provide an excellent opportunity to feature keywords and phrases. Most search engines will index them giving them nearly equal strength of a domain and meta tag line.
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4. Article Titles
Make a list of the top key phrases related to your subject and create articles around them. Article titles are vital to search engine recognition. They are essentially a new URL with a secondary meta tag description. (read how to write great blog titles, that get clicks)
5. The Content Itself
Your article and page content should reinforce the keywords in the title and, more generally, what you want your overall site to attract. Don’t overload them as to make it an obvious SEO trick and spammy, but be conscious of including them where it’s relevant.
Reinforcing keywords from previous articles with embedded links in new articles is very beneficial for SEO purposes – especially if other websites syndicate your material.
Make sure the anchor text that the link is embedded in is as close to the keyword phrase you’re targeting as possible.
Although labels and categories don’t carry much weight with search engines, they still can have a cumulative effect on SEO. Make sure that your most-used categories target the core list of strategic keywords your blog should be known for.
Yes, images. Make sure you name the image file you use with keywords you’re trying to target within an article. Even if it’s an image that you’re re-using from a previous post, make sure you rename it in your picture file before you upload it to reflect the new article’s subject.
If you do your homework using Google’s keyword tool as to what phrases to target and apply them effectively as per the SEO basics tips above, you will soon begin ranking for those terms.
Once you gain strength with certain terms, then concentrate on researching keywords for other subtopics that also continue to feed your broader targeted terms.
Now that you have your SEO fundamentals covered, it’s time to take it to the next level.
To learn more about SEO for blogs, enroll in my free SEO Made Simple course today.